The usage of modern data analysis platforms, widespread utilization of business analytics applications and development of data collection tools are among the most significant factors breeding digital transformation. Businesses may utilize the data collected by lawful means in order to provide input to various departments, including product development, marketing, and customer services and to enhance the activities thereof.
The chapters in this book attempt to explain how different disciplines are affected and shaped by digital conversion by virtue of samples given from Turkey. It is also examined how retail, brand law, pharmaceutical industry, music industry, film industry, fashion and sports, politics and advertising are shaped in this process in addition to their current and future status by virtue of literature-based examples through expert academics. This book is important for business people and academics in terms of its demonstrating the relation of different disciplines with digital evolution by providing cases. Furthermore, Turkey having a fast-growing market, integrated with Europe in many areas and being affected from Middle East and Asia constitutes an interesting case for the readers.