Digital Transformation: Corporate Communication in The Context of Industry 4.0

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The increasing digitization has brought mandatory changes in how business and communication disciplines must adapt. The evaluation of opportunities provided by digitization in corpo-rate communication will have positive effects if the benefits are well understood and appropriately used. The digitization of companies is bringing the physical world into the digital world, and corporate communication must be repositioned in this new digital world to benefit thousands of people working in the field. The author has restudied some topics from his academic studies on digitization in this book and hopes that readers can create a correct roadmap based on the concepts and findings presented.

Yayınevi : Kriter Yayınları
Yazar : Mehmet Karanfiloğlu
Barkod : 9786256968820
Boyut : 13.5x21
Sayfa Sayısı : 132
Cilt Tipi : Ciltsiz
Kağıt Cinsi : 2. Hamur
Basım Yılı : 2023
Cep Boy : Hayır
2. Hamur

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