“... This book involves many studies in the fields of management, retail, marketing and economy and each of these studies even further contains crucial subjects that can be individually collected into several different books. Especially in lectures I`ve taught at universities and in conferences I`ve joined as a speaker what really caught my eye was that attendees and participants are quite keen on hearing about real life experiences and knowledge concerning self-improvement instead of theoretical information. So quite naturally during the shaping stage of this project, I tried to include as many pieces of advice as I can provide towards self- improvement. In this country of ours where reading rates hit rock bottom, I tried to put together a book where the reader can find a piece of advice about how one can be successful or a statement about life itself, right next to a narration explaining economy or marketing and I especially endeavored to add feeling and spice it up so that the reader can advance mellifluously so to speak, and leaf through the pages of this book whenever their needs be.
 “...Indeed, less is more so I believe the more austere a topic is explained, the more people can understand it. I do hope that I will be able to make contributions to both professional and personal lives of my readers with this book.”